I am so confused!
It seems that only yesterday they were 30 or 40 wineries in Napa Valley, a dozen in Sonoma, a few in Alexander and Russian River Valley and I had only barely heard of Santa Barbara or Paso Robles wineries.
The wine books pages of California labels were all familiar names, once in a while a new comer would show up, but it was all the same routine: BV, Chateau Montelena, Beringer, Silver Oak, etc… Now, new wine brokers are popping up daily and the same for wineries some with names a little strange: Holus Bolus, Black Sheep Finds, Ground Effect Wines, Folk Machine, Scholium Project, Wind Gap, Dirty Pure, etc…
I am so confused! What about you the consumer?
Nowadays, everybody wants to make wine: farmers that use to sell their grapes to major wineries, dot com billionaires, super rich lawyers and doctors, Chinese magnates, famous restaurants sommeliers, winemakers going on their own and an assortment of partnerships that co op a winery. Winemakers are moving around like carousels, established wineries start secondary labels, help!
Wine shops and restaurants need a new wine road map! Over 500 wineries in Napa Valley alone, over 400 in Sonoma, 400 in the Santa Barbara region, wow!!! That is when I come in, tada! Your dedicated beverage counselor!
I have my marching orders: get the tasting glasses ready, twirl the tongue around, make a few inward whistles, lubricate the elbow and start pouring, I have to brief my staff and enlighten my customers, my guess is that if I sample 30 wines per day, I should have tasted it all by 2050…
It is a vicious job but somebody has to do it, cheers!